The Air Jordan 4 is one of the most valuable silhouettes in sneaker history. Certain colorways have doubled or tripled in value since release, while others have crashed below retail. Here's how Jordan 4 prices have moved over the past six years.
One of the most anticipated retros of 2024. Prices dipped slightly after initial hype but have climbed steadily. The OG colorway and quality materials make this a long-term hold.
The Black Cat 4 has been on a roller coaster. It peaked around $450 in 2023 during the all-black sneaker trend, then corrected. Still well above retail and a solid hold.
The Bred colorway always holds value. The "Reimagined" version with cracked leather detailing added a premium feel. Prices have stabilized in a healthy range.
High supply killed the resale value. Jordan Brand produced massive quantities, and the colorway wasn't as universally loved as Bred or Military Blue. Now sitting at or below retail.
Women's exclusive that never gained traction on the resale market. High production numbers and lukewarm reception pushed prices well below retail. A cautionary tale about chasing every Jordan 4 release.
OG colorways win. Military Blue, Bred, White Cement, Fire Red — the original colorways consistently hold and gain value. New colorways are gambling.
Collaborations explode. The Off-White Jordan 4 "Sail" went from $200 retail to $800+ and has stayed there. Travis Scott x Jordan 4 projects follow the same pattern. Collabs almost always appreciate.
Supply matters most. Jordan Brand has been increasing production volumes since 2022. Higher supply = lower resale premiums. This is why newer GR (general release) Jordan 4s often sit at or below retail.
Condition and size affect everything. Deadstock (unworn) pairs in popular sizes (9-11) command the highest premiums. Size 14+ can sit 20-40% lower.
If you're buying to wear — always worth it. The Jordan 4 is one of the most versatile and comfortable retro Jordans.
If you're buying to flip — focus on OG colorways and collaborations. Skip new colorways unless they have extremely limited supply. The era of every Jordan 4 being an instant $100+ profit is over.
For the best entry point, wait 2-3 weeks after release when prices dip, then buy. Use SneakyRadar to compare prices across StockX, GOAT, eBay, and Amazon to find the lowest price.
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